Radical Trust and Visitor Engagement
Flowing from my last post, as museums or archaeologists, how do we stay engaged with our volunteers, visitors, and the community? I have posted on this before, but the general subject keeps bubbling to the surface in my daily actions. I keep coming back to a lunch last year where the Outreach Director for a state agency wondered “How do we know if these once a year Archaeology Days are successful and how do we keep those people involved after the event is over?”
In this post I want to talk about an “aha” moment I had on this. To start off, I truly believe that social media is not just a one-way street. We cannot just use Facebook, Twitter, Flickr, and YouTube for cheap advertising. Rather, these tools are excellent and designed for integration and interaction. A buzzword over the past few years is radical trust. There are many good discussions on this subject that explore the reciprocity and interaction of online hosts and users.
In the past few months, I heard from a couple different resources about this idea of micro-volunteering at a site called Sparked. The general concept is that lots of people have 15-20 minutes here and there where they could volunteer to help someone else online in mini-tasks or “challenges.” If you visit the Sparked website, you can login as either a nonprofit or a micro-volunteer. Keep this distinction in mind as you read on below because it’s the essence of the “aha” experience.
I registered at Sparked a few weeks ago. I did not follow-up for the first few days, then I got a reminder email and decided to give it a shot. I posted a copy of the last Chucalissa Anoachi e-newsletter and asked for a critique. I got an absolutely fantastic response back from Tim S. with Charles and Ray Design. I suspect his total time invested was less than 30 minutes but he gave a phenomenal critique, all of which got incorporated into our December newsletter.
After getting the response back from Tim, I realized I could not just let it go at that. I made a decision that for every response I received to a “challenge” I posted, I would “micro-volunteer” and respond to another challenge. In so doing, I would be giving back to the resource I was drawing from. I have engaged with Sparked for a few weeks now. I have posed “challenges” to have our Mission Statement translated into five different languages and have micro-volunteered to several challenges in need of copyedit and critique.
Here is where the “aha” moment comes in. Last night I was logging onto the site and hesitated in whether I should consider myself as a nonprofit or a micro-volunteer. I was invested on both sides of the equation. I can now issue “challenges” on everything from fundraising ideas to design critique when I am in need of fresh insights on a Museum project. In the same way, if I am in a doctor’s office or stuck at the airport waiting for a flight, or just have a few minutes at the end of the day, I can logon and engage. Sparked is always there, the need is always there, and the opportunity to post a challenge is always there. But most importantly, I have developed a stake in the community.
So, what does this have to do with staying engaged with our volunteers and visitors? I have become a stakeholder in Sparked. How do we engage our visitors and volunteers as true stakeholders in the cultural heritage of their towns, cities, and built environments? I suspect that a first step is to go beyond Archaeology Days and one-off events and begin talking about radical trust and a consistent engagement. And that goes back to volunteers and visitors as integral to our Mission.